SUPPORTING INDEPENDENT IDEAS – Taste and Liquor has been fiercely instrumental in building a thriving street-food scene in Birmingham. Respectably known for creating unique taste festivals, daytime Brunch parties, community cultural gatherings and experimental music offerings with independent pitches and a steadier stream of customers from across the region and beyond.
TWO VISIONS – and the passion to create unorthodox festivals for a street food, liquor and music collaboration is how the award winning TASTE & LIQUOR was cooked up! Having already launched Shaanti – a self-funded multi-award winning company responsible for bringing art, music and events across the UK – over the years this pop-up veteran have expanded to create some buzz-worthy experiences attracting incredible crowds to various locations across.
LAUNCHED – with a series of innovative gatherings back in 2014, Southside, Birmingham, the combination of two people visions went on to become one the UK’s most respected organisations. Their street food union has taken over countless of warehouse spaces, arches, disused car-arches, heritage sites and regional pubs across the West Midlands, as both Shaanti and Taste and Liquor create new ideas to bring in vast amounts of communities into the city.
Neither the founders or Birmingham foodies have looked back since, as food goes hand-in-hand with music and culture, both sides of the equation are left with a mutually beneficial relationship has paved the way to creating some the regions increasingly large-scale festival and events.
THE IDEA – for TASTE AND LIQUOR is to combine their knowledge of the industry into one. As each project fires out a unique celebration of feirce independence, which formed some of Birmingham’s main festivals including:
Brum’s Big Fat Pizza Festival – Midlands first annual Pizza Festival, now in it’s fourth year.
Mr Hyde’s National Burger Day Festival as part of My Hyde’s National Burger Day. This to be renamed as Birmingham’s Burger Month 2019, now in it’s third Year.
Birmingham Wing Fest 2019, a battle of the Chicken Wing! Now in its third year.
The UK’s first Women in Street Food Festival (as part of Women’s International Day) 2017.
The BBQ and Beer Feast now in its third year.
Holi Rave Festival, now in its sixth year.
Midlands first ever festival dedicated to the humble kebab, Kebabingham,now in it’s second year.
The UK’s First International Dumpling Festival (October 2018)
Birmingham Seasonal BBQ and Meat Carnival Presents… which takes place four times a year.
OTHER SOLID BRANDS – includes producing the biggest Brunch parties in Europe Brunch’n and Hip Hop, The Brunch’n Festival the UK’s first Brunch’n and UKG with DJ Fonti (Heartless Crew) and Brunch’n and Drum and Bass with DJ Grooverider.
R&B Brunch, The Hip Hop Colour Powder Festival, Rum Pum Pum, Tropical Munch a wind-and-grind brunch party. As well as more bonkers events like Kevin and Perry’s Dirty Rave with DJs from Gatecrasher, Hed Kandi and Cream Classics held in an underground warehouse in the day.
Street Food Cinema UK
Extending their vision for a collobrative community, in 2018 the team launched the Street Food Cinema, championing live sporting events, films with local street food traders.
SO WHAT NEXT?- Dissecting the pair’s mutually beneficial partnership, street food and festival collaboration, Taste and Liquor are so hot right now, and the duo is just warming up! 2019 is set to get bigger and better as the team and gearing up to expand their vision with a number of residential pockets across the UK.
TASTE & LIQUOR has grown from a small once a month (Street Food Market May 2015) event into a strong independent organisation of the Midlands championing the very best street cooks, this year plan are in place to take over venues across the city, putting on large-scale street-food parties, cocktail parties and residencies from October 2019.
While the street-food industry used to be seen as competitive, with every business out for itself, Taste and Liquor has now evolved into a more sociable area with some premises working together to create a truly unique experience for guests. The team now want to provide their customers with something non-replicable, an opportunity available for a limited time only with new dishes and original street-food concepts first to Birmingham.
And in 2019, they promise to shake things up in honour of its forth birthday anniversary, with a series of new street-parties, music vs street food daytimes.